Introduction to Leisure Jackets
‘Leisurewear’ is the general term given to clothing that people wear casually, for specific leisure activities, or more frequently these days, both, so the term ‘leisure jackets’ refers to any kind of jacket that’s used for those purposes.
When we’re talking about the outdoors, those leisure activities could include things like walking, cycling skiing, hunting, fishing, and mountaineering (for example) the list goes on! But the important thing to remember as a retailer or wholesaler these days is that you don’t need to think in terms of a ski jacket, for instance, as only having one purpose.
People who ski will want to buy them, of course, but as we saw with the trend of gorpcore, lots of today’s fashion fans want clothes that make them look as if they are climbing mountains or hiking across the tundra, even though they might only wear them while walking the dog or buying their groceries. They want the flexibility to wear such clothing in day-to-day situations, so whether they are wearing leisure jackets on a fishing trip or just hanging out with friends, they want their leisure jackets to look good, they want to be protected from the wind and rain, and luckily, we can help!
Types of Leisure Jackets
Leisure jackets come in all shapes and sizes, and we manufacture them for men, women, and children. There are many different types, including:
Hard shell or outer shell jacket: a type of outerwear designed to provide protection against wind, rain, and snow while offering minimal insulation. This type serves as a protective outer layer that shields the wearer from the elements.
Softshell jackets: lightweight with stretchy and breathable fabric that provides a balance between protection and mobility. Unlike hard shells, they prioritize comfort, flexibility, and breathability over absolute weather protection, but they do offer limited wind and rain protection.
Padded coats: insulated and weatherproof leisure jackets that come in different lengths.
Parkas: long, insulated, hooded coats with multiple pockets, and drawstrings designed for cold and wet weather.
Padded vests: like padded coats, but without the arms!
We manufacture these and other types of leisure jackets that offer the wearer stylish protection for a wide variety of outdoor activities, including skiing, snowboarding, hiking, and even hunting.
Leisure Jackets for Men
Speaking of hunting, there are huge numbers of active hunters around the world, and they want to look good when they are stalking through the woods or swapping tales at the Tavern (about the one that got away) just like anyone else! We are sure there are plenty of female hunters out there, but we thought we’d highlight this rather slick-looking men’s hunting leisure jacket:
Its good looks and excellent protection against the elements make it just as useful for the casual rambler as the dedicated hunter.
Leisure Jackets for Women
Whether you’re selling leisure jackets to customers who want to make a fashion statement or who actually want to be protected from the weather during their particular leisure activity, you have many types of leisure jackets to choose from, but customers will demand high-quality either way. So, with that in mind, here is one of our high-quality customized women’s lightweight, padded leisure jackets.
It’s a shell jacket designed for outdoor hiking, but it's equally at home in everyday situations. It offers great protection in unpredictable or chilly weather conditions by effectively shielding the wearer against wind and rain, but the stylish design makes it look fashionable too.
Its windproof and water-resistant construction ensures optimal protection. The jacket offers adjustable features on the hem, cuffs, and hood, allowing for a personalized fit and added versatility. With two convenient zippered pockets on the front, customers can securely store essential belongings. Additionally, the fixed hood provides adaptability for various situations, making this jacket suitable for a wide variety of uses.
Popular Brands
If you spend any time researching the world of leisure jackets, you’re bound to bump into some of these big-name brands. Over the past few years, they have made the leap from specialist manufacturers that catered only to extreme sports enthusiasts, to High Street fashion brands that fashion-conscious people now want to be seen wearing.
The North Face
Columbia
Patagonia
Arc'teryx
Helly Hansen
Marmot
Jack Wolfskin
Outdoor Research
Mammut
Rab
Choosing the Right Leisure Jacket
To show you just how interested some of these top fashion brands have become in co-opting garments from unusual areas, let’s have a look at the high-end Spanish company Balenciaga. In 2021 it released high-visibility work jackets and positioned them as desirable fashion items.
The two on the left, are theirs next to our men’s construction work jacket on the right. Ours is light, breathable high-visibility, sturdy, and waterproof, but unlike the Balenciaga, it doesn’t cost close to $4000!
That’s a lot of money to pay for something that looks like a work coat, but branding is all about convincing customers that something is highly desirable. Construction work isn’t exactly a leisure activity, but from your perspective as a retailer or wholesaler, the desire of some people to look unique and ultra-cool can turn almost any garment into the latest must-have item!
This trend that’s blending fashion with outdoor leisure activities explains why virtually any item made for outdoor activities can become more saleable. You might not be able to get away with charging $4000 for your leisure jackets, but when items like these are in demand because a high-end brand like Balenciaga has decided to promote them, you can charge customers more than a construction worker would typically pay for them.
Conclusion
At Lotogarment we manufacture a huge number of high-quality, high-specification leisure jackets for a wide range of outdoor leisure activities. If you’d like to find out more about how you can benefit from ordering dual-purpose leisure jackets that satisfy the fashionistas as well as keeping the weekend walkers safe and dry, please get in touch with us today! We would love to help you order from our extensive range.
